Sunday, January 11, 2009

Buy1GIVE1 - global giving starts today

By David Anttony

Buy1GIVE1 is the home of transaction-based giving.

STOP. Take a breath. And imagine you were part of a world where every single transaction made a difference.

Imagine, for example, you bought a television, and automatically a cataract-blind child received the gift of sight. Automatically. Or imagine if today you purchased a cup of coffee and someone in Africa got access to clean, and totally pure water as a direct result. Automatically again.

It's all happening right now. Already Buy1GIVE1 (B1G1/BOGO) has become a true global giving 'village', bringing together businesses, their customers and worthy causes in a way that's never been done before.

It's happening right around the world, every second, every day and in every way with an amazing 556 projects already underway and making a huge difference.

That's because in the Buy1GIVE1 world, every single sales transaction, be it buying a beer in Jamaica or renting a car in Reno (and everything you can imagine in between) gives back in a well-defined, resonant and totally measurable way.

You buy a book, a tree gets planted. You dine out, a child is fed. Buy One Give One - simple. The list goes on forever and the giving just happens automatically, every second, every day and in every way.

And it is beautifully simple. Buy1GIVE1 is now becoming a global movement as more and more businesses jump on board and enjoy the incredible benefits of transactional giving. - 15784

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