Tuesday, December 23, 2008

Investigator's Theory Says Infidelity Like Comfort Food

By Mark McAlpin

It probably won't pass scientific muster, but a well-known web investigator has released a theory linking financial troubles such as that experienced during a recession or depression, with an increase in cheating (as in on one's partner). Comparing it to other proven science, the idea for Mark McAlpin's Adultero Solatium (a combination of the Latin words for unfaithful spouse and solace, as in compensation) theory uses raw numbers from his own extensive PI practice as well as a little arm-chair psychology, and a splash of biochemistry. Though a scientific lay person, the investigator says he has been playing with the idea for this theory some time, and the numbers have constantly pointed toward its validity.

The theory basically adds another act to the well-known reliance of stressed or distressed people on the relief found in their indulgence in "comfort food."

"People want to feel good. When they face physical, emotional or even mental pain or anguish, it is normal to want to engage in activities that will remove the pain, or counter it with something that feels good. Think about it, stressed, achy people often say, 'I need a massage.' Chocolate, candy, alcohol, a hot bath or relaxing message, any one of a myriad of drugs, pick your poison."

Distilled to its essence, it is basic brain chemistry, that is almost irrefutable. The feel good chemicals in the brain, the endorphins, the dopamine, the serotonin, these are in high demand, and people tend to do things to get the delivery of these chemicals and feel good to counter the negative feelings, this happens, right or wrong. McAlpin's theory only differs from the accepted version as it adds sex to the list."

His proof? Numbers from his skip tracing site Cellulartrace.com. The investigative agency, which mainly offers cell phone number search investigations, counts suspicious spouses/partners as the bulk of its clientele. But McCalpin insists that people's doubts, and their subsequent requests for information always increase during times of trouble, such as a recessive economy. There have also been spikes in orders from the areas hardest hit by layoffs, etc.

"The post 9/11 economy buried us with requests," McAlpin recalls. "While others were laying off, we were almost too busy."

Although customers don't do not usually discuss the reason for their request, McAlpin says the trends are really easy to spot.

"When 85-90 percent of searches are females wanting to identify phone numbers belonging to other females, and the same for the male clients, it is pretty clear what's going on. The searches involving people asking for information on people of the same sex jumped from 50 to 90 percent in the weeks after the 9-11 attacks. Also, a ton of new orders from the Palo Alto area spring up after the first round of HP lay offs a few years ago. We're seeing the same thing right now in places facing big layoffs, and the orders coming in from the Detroit metro area show a clear trend, as well. It's, pretty hard to dismiss all of this."

The seasoned PI says he has seen similar spikes in phone number search orders from clients in other areas hit with economic trouble, or natural disasters.

"There are other, smaller examples of the same kind of thing, but I haven't noticed or looked at every place and every issue. I really notice it when I see a lot of orders from one area seemingly out of the blue. I look into it and realize there was a flood that wiped out the local industry, or that the only plant in town closed, something like that."

It has been shown that in over 85% of cases, people who felt their partner was cheating, were right. So it stands to reason that the more suspicion of a cheating partner, as evinced by all these phone number trace orders, the more actual cheating was going on. And with the kind of glaring increases in infidelity following a downturn, recession, or disaster, it seems pretty clear that there is something to all of this.

People in the scientific and psychology fields might dismiss this as a baseless charge, but that doesn't seem to bother McAlpin at all.

"I don't plan to plan to write a dissertation on this, I just find it very, very interesting," he says. "If my idea helps someone discover, or better yet avoid altogether, hanging a scarlet "A" around their neck, or seeing one on every time they look at their spouse, great. If those in the behavioral psychology field see enough merit, maybe someone will do some research that will bear out the truth of the matter. For me it is just an interesting way to track business trends. But who knows, I may end up on Oprah discussing this one day"

McAlpin's site, cellulartrace.com has helped countless with their infidelity concerns, from watching for signs of cheating, to actually busting the cheater, usually with the cell phone number search investigations the site is best known for. - 15784

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