We have decided to sell jewelry a few years back, my girlfriend and me. While it didn't start out as successful as we had planned, we eventually got the hang of it. We kept on setting up stalls on more and more craft shows, and eventually, we came to learn how to do it right.
Let me put you up to speed. My girlfriend had a knack for crafting awesome jewelry out of very inexpensive materials, and selling it in the greater Florida area seemed like a good fit. After all, these inexpensive trinkets were preferable in the beaches compared to silly, expensive paraphernalia.
Unfortunately, business was slow when we began. I may have had enough business sense to run things right, and her craft was beautiful enough that it immediately gained a following of loyal customers, but the revenue was simply too slow, and was altogether not promising. Considering the fact that we spent so much time on it, what we her making large batches of her jewelry and me continuously finding new contacts in the business, the payback just didn't inspire us. The only thing that kept us going was the happiness we gained from doing something together.
Things began to turn around, however, when we began to go to the juried craft fairs. There were simply more people going to this type of craft show, and that translated to more sales. And as we began to mingle with people from other booths, as well as talking to the more experienced event organizers, we began to realize that, among others, location was very important for what we were selling.
Going through this website that lists down all the dates and locations of all major fairs in Florida, we looked for the ones that were closest to the beach. It limited the craft shows that we could attend, but as we were close to the optimal place where people typically wore our product, there was a significant increase in our profit. All in all, it was a good move for us. - 15784
Let me put you up to speed. My girlfriend had a knack for crafting awesome jewelry out of very inexpensive materials, and selling it in the greater Florida area seemed like a good fit. After all, these inexpensive trinkets were preferable in the beaches compared to silly, expensive paraphernalia.
Unfortunately, business was slow when we began. I may have had enough business sense to run things right, and her craft was beautiful enough that it immediately gained a following of loyal customers, but the revenue was simply too slow, and was altogether not promising. Considering the fact that we spent so much time on it, what we her making large batches of her jewelry and me continuously finding new contacts in the business, the payback just didn't inspire us. The only thing that kept us going was the happiness we gained from doing something together.
Things began to turn around, however, when we began to go to the juried craft fairs. There were simply more people going to this type of craft show, and that translated to more sales. And as we began to mingle with people from other booths, as well as talking to the more experienced event organizers, we began to realize that, among others, location was very important for what we were selling.
Going through this website that lists down all the dates and locations of all major fairs in Florida, we looked for the ones that were closest to the beach. It limited the craft shows that we could attend, but as we were close to the optimal place where people typically wore our product, there was a significant increase in our profit. All in all, it was a good move for us. - 15784
About the Author:
Geoffrey Higgins and his significant other found Florida Craft Shows, and have since been able to choose the right shows to attend. Join Florida Craft Fairs now, and showcase your hidden talent!