Tuesday, February 10, 2009

Experiences with Craft Fairs

By Geoffrey Higgins

Having taken a managerial role in my significant other's hobby, I'm familiar with the in's and out's of setting up booths for fairs and festivals. You see, when we started dating, I quickly realized that she made those accessories that she uses herself; simple earrings, classy bracelets, and the like. None of what she uses cost too much, and I thought it was worth a closer look.

Fairs and festivals occur very often here in Florida, so I talked to her about an idea one day. What if we turn her hobby into a small business? Instead of distributing her crafts to a few choice friends, why don't we sell them for cost? Her crafts were very beautiful, and I believed that convincing others that they were wouldn't be too difficult.

It was normal for her to be skeptical about the idea at first; the cost for making the trinkets were cheap, so to make a decent profit without overpricing, we had to make a lot of them on stock. It was ultimately surmountable; all that was needed was a good, steady supply and enough advertising. Still, this wasn't something we bet our lives on, so we kept our day jobs.

During the next couple of months, we built up our stock. I learned how to put together her designs, thus increasing the rate by which we could produce them. Progress was slow, so I also decided to go to current festivals and talk to the management. I canvassed rates in preparation for the day when we would set up our own booth.

Eventually, we decided to try it a few times. We were clearly doing something wrong, as we didn't get too much income. There was money gained, but it probably isn't enough to make the effort worthwhile. So at this point, I asked her if she liked to continue what we were doing. She replied favorably, and mentioned her love for the craft, as well as the fun of doing it with me for reasons. Hearing that, I decided to find a way to increase our revenue. - 15784

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